Introduction
Roy Patrick P. Gencianeo
IT GOVernance | Digital Marketing | Team IT Management | Lead Generation | Web Development | CRM and Data MAnagement
"The basic skills of leaders are always the same: be driven by a deeper purpose, be a human being, have a passion for what you do, and it's also about hard work and ethics." - Paul Polman
I'm glad you're here! How can I assist you today?
I earned a bachelor's degree in Information Management in Information Systems from West Visayas State University, one of the leading universities in the Philippines. I am an all-in-one professional in IT and business because I possess many skills and competencies that enable me to work on intricate endeavors. My specialization includes IT Governance, IT Team Leadership, Digital Marketing, Website Content Creation, Writing, Human Resource Management, and Graphic Arts. Over the years, I have built up expertise in Data Management, CRM Systems, and Workforce Planning, which enables me to perform in fast-paced environments and still achieve exceptional outcomes.
I have more than three years of experience in management, having worked with diverse teams as a team leader, senior team leader, lead generation manager, workforce planning manager, and CRM manager. These roles have equipped me to become successful in people management, strategic and operational planning, and supporting teams to ensure productivity and growth. Monitoring and analyzing business processes, optimizing staff deployment, and defining business processes are tasks that I find satisfying as they help enhance business performance and achieve organizational objectives. I am proud to say that I focus on building team synergies because I ensure that teams clearly understand business needs and the best practices in the industry.
In the realm of Digital Marketing and Lead generation, I have been practicing for more than two years with expertise in Infusionsoft, Clickfunnels, Kartra, Wix, Zapier, and WordPress. My knowledge of these platforms is ample and assures the execution of digital marketing strategies in the most efficient manner. My focus areas include managing campaigns, automating processes, and devising methods to maximize valuable client interactions. Despite these tools' complexity, I enjoy the challenge of tailoring digital marketing systems to meet specific business goals.
Besides the field of digital marketing, I have writing skills backed by over five years of written composition, which includes creative writing, copywriting, technical writing, and content writing. My portfolio contains captivating articles, short stories, eBooks, and web content in various fields, including health, travel, research, and business development. I can produce well-researched content that captures the audience’s attention, builds brand image, and drives positive interaction.
Also, I am strongly inclined toward graphic design and hands-on experience of over 5 years in logos, infographics, banners, flyers, wallpapers, and cover page designing. My information visualization skills and statistical graphics design work within my written contexts further enhance my content and user experience. From marketing material visuals to articles with integrated infographics, I ensure everything looks impressive, easy to digest, and comprehend.
I have a solid background in lead generation, outbound calls, and email marketing, for which I have had to work in the field. I have been trained and had firsthand experience with good communication skills and building business relationships, allowing me to understand businesses and easily tailor solutions to achieve their objectives.
Also, I am proficient in Microsoft Office and Google Suite software and other business management tools, thus making me flexible enough to adapt to different organizational environments and technology stacks.
As a motivated, dedicated professional eager to work with a client interested in digital marketing, IT, writing, and team management, should you desire a full-spectrum professional, reach out. Together, we can accomplish different things.
Expertise
CRM (Customer Relationship Management):
Close CRM, PhoneBurner CRM
Kartra, Keap CRM
CRM Data Analysis
CRM Workflow Automation
CRM Customization and Configuration
Graphics Design:
Canva
Adobe Products
Branding and Logo Design
Print and Digital Media Design
Web Development:
Front-End Development
Web Application Development
Responsive Web Design
Data Entry:
Data Accuracy and Quality Control
Data Cleansing and Validation
Data Migration and Transformation
Spreadsheet Management (Excel, Google Sheets)
Database Entry and Maintenance
Writing:
Content Writing (Blogs, Articles, Website Content)
Copywriting (Advertising and Marketing Content)
Technical Writing (User Manuals, Documentation)
Creative Writing (Fiction, Poetry)
Academic Writing (Research Papers, Essays)
Management:
Strategic Management
Project Management
Human Resource Management
Operations Management
IT Management
Leadership and Team Management
Quality Management
Sales and Marketing Management
Customer Relationship Management (CRM)
Virtual Assistant:
Administrative Support
People Management
Calendar and Email Management
Travel Coordination
Online Research
Task and Project Management
Technical Assistance
Digital Marketing:
Content Marketing
Email Marketing Campaigns and Automation
Social Media Marketing and Advertising
"The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand." - Vince Lombardi

Talents | Hobbies or Interests
Singing
Playing Musical Instruments
Social Networking
Reading
Net Surfing or just being tech savvy